Esports are huge. There are stadiums being filled all over the world. Hosting esports is a great way to bring back a younger audience to the pub. It’s just a great thing for a sports bar.

Working with Cooldown has been cool… I thought being able to look for Esports content was definitely something that was missing… We started small, but you’ve been listening to what the needs of the bar are. We did a first test event together and we were fully booked with a line outside!